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Insurance Marketing Firm Registration

End-to-end support for registering your Insurance Marketing Firm (IMF) with IRDAI under the IMF Regulations, 2015 — from eligibility assessment and entity setup to documentation and application preparation. We specialise in IMF registration.

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Required Documents & Deliverables

A clean handoff. You provide the documents below; we handle the end-to-end process and deliver everything listed.

Required Documents
For each director / shareholder / designated partner / principal officer
PAN card (mandatory)
Aadhaar card, Voter ID, or Driver’s Licence
Address proof (bank statement / utility bill) not older than 1 month
Passport-size photograph
Email and mobile number
For the company
Property owner’s Aadhaar card (to draft rental agreement)
Electricity, telephone, or gas bill of your office address (not older than 1 month)
Two proposed company names (for name reservation)
Details of business activity

What Is an Insurance Marketing Firm?

An Insurance Marketing Firm (IMF) is a distribution channel introduced by the Insurance Regulatory and Development Authority of India (IRDAI) in 2015. It is registered under the IRDAI (Registration of Insurance Marketing Firm) Regulations, 2015 and is designed to be a “one-stop shop” that distributes insurance and other financial products in a defined area.

An IMF can solicit and procure insurance products from multiple insurers — up to six life, six general, and six health insurers at a time — through Insurance Sales Persons (ISPs). Beyond insurance, an IMF may also distribute other financial products (such as mutual funds, NPS, and other instruments) after obtaining the relevant approvals from authorities like SEBI, PFRDA, and others.

Who can register as an IMF

Only certain entity types are eligible: a Private Limited Company (Companies Act, 2013), a Limited Liability Partnership (LLP Act, 2008), or a Co-operative Society. Sole proprietorships and partnership firms are not eligible. The registered name of the entity must include the words “Insurance Marketing” or “IMF”.

Note: IRDAI corresponds only with the Principal Officer, Key Managerial Personnel, or Directors of the applicant entity. We provide eligibility assessment, documentation, entity setup, and application-preparation support; the registration is granted by IRDAI on the merits of the application.

Why Register as an IMF.

A legitimate, multi-insurer distribution licence that opens several revenue lines from a single registration.

Sell across multiple insurers
Distribute products of up to six life, six general, and six health insurers — not tied to a single company.
Legally authorised
An IRDAI-registered channel to solicit and procure insurance — compliant from day one.
Multiple revenue streams
Add other financial products (mutual funds, NPS, and more) after the relevant regulatory approvals.
Listed on the IRDAI register
Public visibility and credibility as a recognised intermediary.
Low capital threshold
A net worth of ₹5 lakh (single district) is enough to start — modest for a regulated licence.
Scalable footprint
Expand district coverage by meeting the higher net-worth threshold (₹10 lakh for multiple districts).

Is an IMF Registration Right for You?

IMF registration suits those who want to build an insurance + financial-products distribution business legitimately.

A good fit if you…
Want to distribute products from multiple insurers, not just one
Plan to build a financial-services / advisory business in a defined area
Can set up (or already have) a Private Limited Company, LLP, or Co-operative Society
Can meet the net-worth threshold and appoint a qualified Principal Officer
May not fit if you…
Operate as a sole proprietorship or partnership firm (not eligible entity types)
Want to represent only one insurer (a corporate agency may suit better)
Cannot appoint a Principal Officer / ISPs meeting IRDAI training norms

How IMF Registration Works.

1
Eligibility & planning
We assess entity type, net-worth needs (₹5L single / ₹10L multi-district), districts, and Principal Officer eligibility.
2
NOC & name approval
Obtain the IRDAI No-Objection Certificate (valid six months) to reserve a firm name containing “Insurance Marketing” / “IMF”.
3
Entity incorporation
Incorporate the company / LLP with the ROC using the approved name (within the NOC validity).
4
Documentation & training
Prepare the net-worth certificate, Principal Officer & ISP qualification / IRDAI-approved training, and infrastructure proofs.
5
Form A & portal filing
Register on the IMF portal and submit Form A with the ₹5,000 non-refundable fee, within one year of incorporation.
6
IRDAI review & grant
IRDAI reviews the application and, on satisfaction, grants the IMF Certificate of Registration (valid three years).

Eligibility at a Glance.

RequirementSingle districtMultiple districts
Minimum net worth₹5 lakh₹10 lakh
Eligible entitiesPrivate Limited Company, LLP, or Co-operative Society (name must include “Insurance Marketing” / “IMF”)
Insurer tie-upsUp to 6 life + 6 general + 6 health insurers
Application fee₹5,000 (non-refundable), via Form A on the IMF portal
Registration validity3 years (renewable)
Key personnelPrincipal Officer + Insurance Sales Persons with IRDAI-approved qualifications/training

After Registration What's Next?

An IMF registration is the start of an ongoing compliance relationship with IRDAI, not a one-time certificate. Staying compliant keeps the registration in good standing through its three-year term and renewal.

Insurer tie-up agreements
Sign agreements with your chosen insurers (up to 6 each across life, general, and health) before soliciting their products.
ISP onboarding & training
Ensure Insurance Sales Persons complete and maintain the IRDAI-approved training and examination requirements.
Books, records & reporting
Maintain the records, returns, and reporting IRDAI requires of an IMF, including periodic submissions.
Renewal
Plan renewal ahead of the three-year expiry to keep the registration continuous.

Frequently Asked Questions.

Only a Private Limited Company (Companies Act, 2013), a Limited Liability Partnership (LLP Act, 2008), or a Co-operative Society can register. Sole proprietorships and partnership firms are not eligible. The entity name must include the words “Insurance Marketing” or “IMF”.
₹5 lakh if you operate in a single district, and ₹10 lakh if you operate across multiple districts. The net worth must be certified by a Chartered Accountant.
An IMF can tie up with up to six life insurers, six general insurers, and six health insurers at a time, and can distribute their products through Insurance Sales Persons.
IRDAI issues a No-Objection Certificate (valid six months) that lets you incorporate the entity with a name containing “Insurance Marketing” or “IMF” at the Registrar of Companies. The IMF application is then filed within one year of incorporation.
The IMF application is submitted via Form A on the IMF portal with a non-refundable application fee of ₹5,000 payable to IRDAI. Government and statutory fees are separate from our service fees.
An IMF registration is valid for three years and can be renewed. We help you plan renewal ahead of expiry.
Yes. Beyond insurance, an IMF may distribute other financial products (such as mutual funds, NPS, and similar instruments) after obtaining the relevant approvals from authorities like SEBI, PFRDA, and others.
No one can. Registration is granted by IRDAI on the merits of the application, and IRDAI corresponds only with the entity’s Principal Officer, KMP, or Directors. We specialise in preparing a complete, correct application — eligibility, entity setup, documentation, and filing support — to give it the best chance, but the decision rests with IRDAI.

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Ready to register your IMF?

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